Direct mail is not always as direct as we’d like it to be. In fact, sometimes it’s not direct at all. Competing against a clutter of social media notifications, bill payment alerts, personal messages, and store promotions, getting your email seen can sometimes seem impossible. So what’s the difference between an email that gets deleted and one that pushes a recipient to your website? Five key points—all of which we will discuss here—as we decode the making of successful email marketing campaigns.
5 Key Points Of Successful Email Marketing Campaigns
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