Every single day, 196.3 billion emails are sent or received. That’s about 26 emails per day for every single human being on the planet — and since, of course, not everybody on the planet is online, the number of emails per head per day is actually a lot higher.
The frequency of email sends, and the pressure many people feel to check their email constantly, makes it an appealing channel for marketers trying to reach their customers and prospects. Along with its pervasive reach, email also offers the highest ROI on marketing dollars among all other digital channels, making it the darling of marketers worldwide.
In this post, I’ll share with you email marketing ideas that have worked for me so you can get the best returns from your email campaigns.
Understand Your Brand’s User Experience
User Experience (UX) is the comprehensive experience a customer receives through interactions with all the various touch points of a brand. You and your colleagues have the power over whether you create a great or horrible user experience for your customers.
Fitbit, for example, is excellent at delivering on its promise on all customer touch points, including email marketing. Take a look at their website:
Beyond the Basics: 4 Creative Email Experiments You Should Try
