The art of media relations is storytelling. We’ve heard it all before. But what does that really mean? I’m a firm believer in the fact that there are multiple layers to every story, every media angle, and different mediums in which to tell it. In order to execute a strategic campaign, earned media, paid media and social strategy need to be working together.
Here are five essential, (and free!) tools you should be using to help bridge the gap between the big three – paid media, earned media and social media. Experimentation is key to ensure you have the materials at your disposal to free your story across an array of platforms and channels:
5 Free Tools #PR Professionals Needs To Amplify The Next Campaign Using Social Media
