While it might seem like Twitter is just for teenagers and tech-savvy adults, it’s actually an incredibly powerful B2B social media marketing tool. In a world where 75 percent of purchase decisions are made before a customer talks to a supplier, the information available to your customer online becomes very important. And since Twitter has more than 288 million active monthly users, that certainly explains why 85 percent of B2B companies actively participate on Twitter.
Since there’s some evidence that Twitter is important, your next step is to figure out how to use the platform to achieve your goals more effectively. Some businesses are great at utilizing Twitter, but not everyone is; in fact, 81 percent of B2B marketers find online marketing moderately to extremely challenging. It takes time and focus to create a plan for how to use Twitter and then to put that plan in motion…
5 Effective Twitter Tools That Will Make You A B2B Social Media Marketing Pro
