Many entrepreneurs understand the importance of staying lean in their operations. Sometimes, this means wearing more than one hat. They allocate most of their resources to securing top tech talent and a powerhouse sales team. Meanwhile, marketing goes by the wayside or falls to the founders to perform.
When startup founders drive the marketing campaign, companies tend to run into a few problems, especially when pitching enterprise-levelclients. Because they know so much about the company, they want to tell the whole story. But this results only in an overcomplicated, cluttered and disconnected marketing message that can instantly turn these clients away.
Tailoring your message to larger companies is crucial for landing these career-defining deals. Here are four ways entrepreneurs can alter their marketing messages for enterprise clients:
Related: 8 Ways to Hit a Home Run When Pitching a New Product to a Major Corporation
1. Clarify the value add.
Startup founders live and breathe their company’s message, often to the point that they become too vague when describing what their business actually does. Larger, more established companies have the luxury of enjoying brand awareness, but the owners of startups need to be more descriptive when stating what they bring to the table. Make your value proposition clear from the start, and potential enterprise clients will be excited to hear more.
4 Ways to Tweak Your Marketing Message for Enterprise Clients
