You put way too much work into your content to just throw it into the ether and hope people find it. Search and social media today are so competitive, it takes a clever content promotion strategy to get your best content in front of the right people, in the right format, on the right platform.
Ideally, you’re already planning for promotion right from the start by creating top quality, relevant and shareable content. You’re using your analytics, research and audience insights to drive the creation of content you know people are going to want to read or watch — but you need to get it to them…
