PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunesand Stitcher.
In this week’s episode, Robert and I discuss and dissect nine marketing and advertising trends reported by The Wall Street Journal (WSJ), and why Fred Wilson believes the innovation in social media is dead. In addition, we discuss subscriber burn on YouTube, Forbes magazine’s decision to sell a second cover to AT&T, and what authenticity really means. Rants and raves include the clever #MAYHEMSALE from Allstate and an inside look at Marriott’s innovative content marketing strategy. We wrap up the show with a #ThisOldMarketing example from Johnson & Johnson.
This Week in Content Marketing: Is The Social Media Phase Over?
