I was completely seduced by fitmob’s seductive copywriting.
I went from “what the heck is fitmob,” to “let me give you my credit card number right now.”
Here’s what happened–and how you can use their sexy tactics for your own copywriting campaigns.
Fitmob is a new service targeted towards gym rats. Instead of having to purchase separate memberships for your Pilates studio, your CrossFit class, etc., you can work out at a variety of gyms for $99/month. The price is just $1 to start and $99/month after that.
I’m a gym rat. And $99/month is a darn good price. When I visited their site, I saw a list of some great Portland studios on their home page. And of course, there was a huge call to action prompting me to enter my email address and zip code. Figuring, “what the heck,” I entered my information and waited to access the site.
I was greeted with this message:
