TED talks are not-for-profit conferences where leading thinkers discuss big ideas, trends, and innovations in their respective fields. The project was originally conceived as a forum for technology, entertainment, and design (hence the TED), but now has expanded to include topics ranging all across the human experience.
The talks have been lauded for their ability to take complex concepts and deliver them in ways that are digestible for everyday audiences. As marketers, TED talks are great examples of injecting compelling narratives into abstract sets of concepts. As someone with a product to market, this skill is definitely worth cultivating.
Think about all the different reasons you can provide value for your consumer base. If you can use those reasons to build a unique and inviting story, you’ll have built a strong brand and satisfied group of customers. Here are some examples of TED talks that exemplified this ability, and have something to teach all of us as marketers:
