Twitter recently launched Quick Promote, a new advertising option that enables businesses to promote their top performing tweets directly within the Twitter Analytics dashboard.
Here’s how it works: Twitter wants you to review your tweet stats in Analytics and choose which ones you want to promote. Simply pick a budget for each tweet and voila! Twitter will take care of the targeting for you.
In the blog post announcing the new feature, Twitter noted they’ll automatically target users with interests similar to your followers, which is their determination of the people most likely to be interested in your message. In an August 2013 survey, Twitter found that users who see a relevant Promoted Tweet from an SMB are 32% more likely to visit that business.
It’s being billed as a faster and easier way for SMBs to “get their best content in front of more people on Twitter.”
Twitter’s Quick Promote Tweets: Paid + Organic Social = Win!
