Social media is among a variety of tasks that business owners would do well to outsource. The role that social media has played in business has changed significantly in a relatively short period of time. Small businesses have struggled to effectively leverage social media and take advantage of it as an interactive and cost-effective communication tool. As a B2B Marketer (Business-to-Business), I help small businesses to leverage social media to build brand credibility, promote awareness, nurture professional relationships, provide value and promote consistency. Social media marketing requires a fair amount of time and skill, so how should business owners approach it?
As a business owner do you have the time and knowledge to manage your company’s social media accounts? Do you have a team member or intern to handle it? Or will you outsource the task? Let’s consider 4 reasons why social media should be outsourced…
