Which is the better choice for marketers looking to incorporate video into their efforts: Facebook-owned Instagram, or its Twitter counterpart, Vine?
- Instagram has more users: With more than 300 million users, one-half of whom joined over the past year, Instagram is the fastest-growing social network, whereas Vine has 40 million users. More important, Vine’s growth slowed after Instagram introduced video.
- Instagram has filters: The beautiful and unique filters are what really set Instagram apart from other social media platforms. Not only can you share content on Instagram, but you can also create stunning images and video that is visually appealing and leads to more engagement.
