If you’re using social media for business, you need to test and measure it. But as we’ve said before just because it’s hard to place a solid ROI figure on social media, doesn’t mean you can’t measure the effectiveness of social media.
Don’t test and measure just for the sake of having cool looking metrics and graphs. Instead, measure your social actions to learn what works, what doesn’t and how to improve.
TEST, TEST AND TEST AGAIN
To get genuine traction on social media, you have to balance consistency and context…
3 Ways To Test And Measure The Effectiveness Of Your Social Marketing Efforts
