Seeing people with their eyes glued to something as they go about their day isn’t new, but these days that something is the screens of their smartphones. Perhaps they are checking their email, browsing social media for the latest news, or searching for deals on their favorite shopping app. Today more than ever consumers are turning to mobile to access content from virtually anywhere, so this week we share data insights that highlight the effectiveness of people-based advertising, the importance of mobile ads, and Facebook’s share of browser traffic…
3 Trends You Need to Know for Your Mobile Advertising Strategy
