If we’re being honest with ourselves, it can sometimes be a little bit embarrassing to be working in the SEO industry. We regularly have to defend ourselves from countless articles declaring the death of SEO due to the fundamental shift towards high quality, relevant content.
The truth is that some of the SEO methods of yesteryear are no longer as beneficial as they once were, and many digital marketers are struggling to keep up with the expectations from Google about what best serves the most important person to them; the user. As content outreach and link building become more and more difficult, the importance of building relationships with link prospects before pitching an article is becoming vital to the success of a campaign.
In the Digital Marketing Institute we typically receive around 10 emails per week from people who wish to have their content published on our blog e.g.