Hang out around this place for more than ten minutes and we’ll hit you over the head, telling you to create some high-quality content.
And by “high-quality,” we mean the good stuff. Not spun, fluffed, scraped, or otherwise mass produced for pennies a word.
Something people want to read. (Or listen to, or watch.)
So if you create that kind of content (or hire someone to create it for you), you’re set, right?
When I quoted Robert Rose saying, “Great content wins. End of story,” did I mean that great content promotes itself? That if the content is good enough, content fairies fly down and magically transport it to the eyes of an adoring audience?
Sadly, no. Creating content worth paying attention to is vital … but it’s not the only step.