Every day, there are millions of social media users posting photos about the brands and products they love. So much so, that peer recommendations on social media have become the modern day word-of-mouth. It comes as no surprise that brands have turned their attention to social media as one of the most vital channels to successful marketing.
Just creating a brand account and posting branded content to social is not enough. In fact, poor social media efforts will hurt your brand rather than help build a stronger brand and relationship with consumers. Given the importance of peer recommendations and the popularity of social media, a widely asked question among marketing teams has been: How do we get people talking about our brand online?…
