Oh, the playoffs. The smell of spring is in the air! Except in the 16 NHL locker rooms, where an entirely different odor denotes the most intense time in the pro hockey season. These locker rooms have something else in common, too: not a razor in sight. Why? Because hockey players are superstitious and they believe that shaving during the playoffs brings bad luck, while a big, burly beard might just be the equivalent of a four-leaf clover on their way to the Stanley Cup. With this in mind, we thought we would share what hockey beards have taught us about social media marketing…
3 Social Media Marketing Lessons We Learned From Playoff Hockey Beards
