One of the most common problems I encounter in large enterprise organizations is a total disconnect between the SEO and social media efforts of the company, and frankly, it’s a crime when it happens. There is so much leverage that they can get from one another. Read on to see why. and how this can work.
How Does the Leverage Work?
It’s pretty simple, really. To summarize:
- Once you publish a piece of content, you get the social media team to share it.
- The quality of the content is such that it helps bring new followers and engagement to your social presences.
- The visibility your social sharing provides leads to traffic (readers), as well as links, to your content.
- The links improve your overall site SEO.
