A very old company is quite the anomaly these days.
8 out of 10 entrepreneurs who start a business fail within the first 18 months. Leadership breaks down. Communication fails. Customer understanding wanes.
So what’s the secret to enduring for the long haul? Here’s a glimpse into the marketing secrets of 3 of the world’s oldest companies.
1. CONSOLIDATED EDISON
Their Roots: Con Edison (or Con Ed) started in 1823, when the New York Gas Light Company, it’s earliest corporate entity, received a state charter to replace the whale oil lamps in Manhattan with natural gas lines. Con Ed expanded into electricity in the early 20th century and today provides gas to more than 1 million customers, and electricity to over 3 million customers in New York and Westchester County.
