As we step into February, marketers across the country are putting the final touches on their local marketing campaigns. In this day and age, where social media marketing and a host of other digital tools allow for global communication, it’s easy for many marketers to forget about the actionable steps they can take to reach a local audience.
A new infographic from the Brandmuscle Blog highlights three digital tactics you should know about before planning your 2015 local marketing campaign. Many of these techniques aren’t being fully optimized by marketers, despite their ease of use and wide availability.
Email Marketing… From the Local Perspective
Email marketing – especially when automated into long-term autoresponder campaigns – is a hugely underrated tactic. In the last few years, social media marketing has attracted a great buzz. It’s glitzy. It’s public. Everyone can see it… In short, it’s exciting. However, too many business owners neglect the fact that email can sometimes be more direct and results-oriented than social media marketing.
The Key Takeaways
- Nine in ten consumers check their email daily.
- Two in three have made an online purchase as a result of email marketing.
- Email marketing has an ROI of 4,300 percent.
- While one in two emails are opened on mobile, only one in ten emails are optimized for mobile.
What It Means: It’s crucial to add an email silo to your next local marketing campaign, and to make sure that your emails are mobile-friendly.
3 Keys for Building Your Spring 2015 Local Marketing Campaign