Social media marketing is becoming an increasingly important element for all businesses – every brand, every company is now hyper-aware of Facebook and Twitter and Instagram and the seemingly untold revenue potential that lies within. But far fewer know how to actually unlock that huge potential. And that’s the thing about potential – without action, ‘potential’ is just a word, and a great many brands have fallen victim to the potential of social platforms, spending money and time on programs and strategies that have never actually lead to any tangible results.
ROI is the core element of social media marketing that brands need to keep in mind. It’s great to get a hundred Likes and get a thousand followers – but unless you can link those actions to actual, bottom-line results, you’re not effectively utilizing social media as a marketing platform…
3 Critical Foundations Of Social Media Marketing (And How To Put Them In Place)
