“Click like and save a puppy, the rainforest, banish poverty . . . etc” are all-too common calls-to-action we see peppering our Facebook threads and pop-ups. Eye rolls inevitably ensue. Alas, there may be more to the infamous “clicktavists” than we think. They click, feel better about themselves, and nothing really changes, but it doesn’t have to be that way. There are myriad apps that do help make the world a better place, if you choose to click wisely.
Micah White writes for “The Guardian,” arguing “The trouble is that this model of activism uncritically embraces the ideology of marketing. ”He believes that applying the same marketing tactics used to sell consumer goods to incite change is, putting it mildly, a bad idea. But, what if, instead of using social tools to gain traction, we use them to appeal to “The Golden Rule?” In fact, there are many social apps that do just that– they’re golden because they result in more than just a click and a false sense of service. For some social networking apps, the bottom line isn’t solely dollar sign; it’s also an improved life…
3 Bold Ways Social Media and Apps Can Incite Positive Offline Change
