The elusive pathway to social media marketing return on investment is paved with misconceptions, ranging from fables and delusions to fantasy and even outright lies! In preparation for recent conference speaking appearances, our aimClear team researched years of industry blog posts from various publications, which speak to social media myths. We’ve gathered the most pervasive folktales here and added a few of our own discovery. Enjoy!
28 Absurd Social Media Marketing Lies Which Can Tank Your ROI