Tips for Marketing Your Home Business Online
So you’ve started your own home business. Congratulations! Becoming an entrepreneur is an exciting moment, whether you’re a stay at home parent looking to make a little extra money, a…
So you’ve started your own home business. Congratulations! Becoming an entrepreneur is an exciting moment, whether you’re a stay at home parent looking to make a little extra money, a…
I recently saw an article from last summer that discussed a Verizon survey of small business owners. This survey indicated that 85% of a small business’ new customers come from word of…
In a digital world where content reigns over all, we all know that we need content, but we're not sure what type and why. As a digital marketer, I get…
Psychological experiments and brain imaging has proven what we long knew was intuitively true: Color affects our brains, especially our emotions. A strong response to color has been innate in…
Online affiliate marketing began with a promise: Leverage the massive reach of the internet while only spending in proportion to revenue achieved. Unfortunately, the promise hasn’t come to fruition. Over…
Keywords used to be the dominant force in the world of SEO. Optimization strategies would live or die by the keywords selected, and daily optimization tasks were all about how…
Social media marketing has been of growing importance for small to medium sized businesses, specifically in the last 12 months. Often directors flock to social media to convert sales overnight, however it…
Every small business needs to be focused on marketing at all times, even if you have a full order book and clients waiting, you must keep on marketing and the…
Video is the new face of content marketing and those who include video in their digital marketing strategies are seeing greater engagements with target consumers. Twitter revolutionized the way in…
Are you just getting started in the world of online marketing? Are you reading terminology you’re not familiar with and need a helping hand? Getting to grips with the words…
There’s a lot of noise out there about best practices for marketers trying to optimize their marketing strategy. In a crowded marketplace, you can’t always be sure your search results…
This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations. They can't sit still. They're diverse. They're about…