3 Metrics For Measuring Impact Of Content Marketing Efforts
Every marketer is interested in the impact of their content marketing efforts, but an effective way of measuring that impact can be elusive. The success of a content marketing campaign…
Every marketer is interested in the impact of their content marketing efforts, but an effective way of measuring that impact can be elusive. The success of a content marketing campaign…
Which is the better choice for marketers looking to incorporate video into their efforts: Facebook-owned Instagram, or its Twitter counterpart, Vine? Instagram has more users: With more than 300 million…
Content marketing is still relatively new as a digital marketing discipline, yet marketers already have hundreds of tools to help make their campaigns more effective. Some of these tools are…
Let’s face it: for brands to be successful in content marketing, they need to start thinking like media companies. And as Seth Godin said recently, “Real content marketing isn’t repurposed…
Just a few years ago, articles about SEO consisted almost entirely of advice on how to carry out the day-to-day technical aspects of keyword research, on-site optimization and link building.…
A recent survey by Eccolo Media, a San Francisco-based content marketing outfit, provides some insight into just how influential social media may be when it comes to technology purchases. Some of…
Multi-channel marketing (sometimes called cross-channel or omni-channel marketing) is an exhausting concept that entails extensive planning and analyzing. It takes a full creative marketing team to implement a multi-channel marketing initiative, making it…
Springleap says it can help marketers improve their ad campaigns by tapping into a global community of 180,000 creative professionals. To pursue that vision, the company is announcing that it…
What is email marketing? Is it simply sending emails (either batched or triggered), or does email marketing involve something much more than that? A few years ago, I coined the…
Would you like to better convert traffic to your blog or website to a real sale? Do you wish you knew more about your customer? Wish you knew what content…
Ready to get more exposure for your content? Add these effective tactics to your content promotion strategy. By now, you know that content marketing isn’t just the process of creating…
Email marketing is more than product announcements and discounts. Learn how to research and create outside-the-inbox email marketing campaigns that keep your audience coming back for more. By Erica McGillivray…