Each year in mid-January, when all of last year’s research has been published, we like to read through some of the major reports on inbound marketing, content marketing, social media and online behavior.
At the risk of sounding like a broken record, honestly, it’s amazing how fast things can change in twelve short months and 2014 was certainly no exception.
While reviewing this year’s research two major trends emerged and both highlight the effectiveness of visual content marketing. As you will learn, this year’s data reveals that marketers who are leveraging visual content are seeing significant increases in their blog traffic, social media engagement, visitor-to-lead conversion rates and inbound customer acquisition results.
Let’s begin by examining a few statistics that demonstrate the impact visual content has on social media reach and engagement.
17 Stats You Should Know About Visual Content Marketing in 2015
