As the practice of content marketing continues to evolve and expand, so has the list of possible initiatives that a marketer can undertake as part of this discipline. This increased complexity can lead to confusion: How can you determine which initiatives arereally worth your (precious and limited) time and budget?
To start, look for a way to prioritize. Of all the initiatives you may be considering for the upcoming year, we think four should be on top of your list – no matter what your particular business priorities may be:
- Understanding your audience
- Developing a content marketing strategy
- Creating a subscription model
- Understanding what’s most effective
For more insights around how to get started on these high-priority initiatives (including what CMI is doing to tackle them), read our recent article, 4 Content Marketing Initiatives You Need in 2015.
What Content Marketing Tactics Will Keep You On Track for Success in 2015?
