What Social Media Metrics Mean For Your Business
Tracking social media performance in achieving key business objectives is critical to proving your marketing effectiveness. Without it, your ability to get additional budget, resources and (dare I say it?) keep your job are at risk.
To understand the disconnect between social media engagement and driving business results, examine these 3 data points:
- 88% of businesses will use social media for marketing in 2014, based oneMarketer’s projections.
Social media use for business is mainstream. It’s baked into companies’ business plans. Yet don’t jump to the conclusion that businesses can measure how social media contributes to achieving their goals. - 88% believe social media is important to be competitive, according to Hootsuite’sSocial Business Benchmark Survey. Translation: At a minimum, you need to be present on social media to keep up with your competitors, even if you can’t figure out what it’s doing for your bottom line.
- 50% of the c-suite understand social media’s power based on Useful Social Media’sThe State of Social Media 2014.
