Does your company have a presence at an upcoming trade show or similar event? If so, columnist Timothy Carter has tips for maximizing your event marketing with social media.
Social media and event marketing are like peanut butter and jelly — they are great together.
In this digital age, any business not integrating social media marketing into their trade show presence is losing business to their competitors. Social media is an essential marketing channel for event marketers — I don’t know about you, but I can’t eat a plain peanut butter sandwich.
Following are ideas for using social media before, during and after your event to connect with prospects, deepen relationships with customers, and attract the trade show attendees to your booth.