Fishing offers a great analogy for marketing, communicating, and growing your business, and provides valuable marketing lessons. Patience, knowledge, and working smart are the best ways to put a fish on your plate for dinner, and to add more customers to your growing client list.
1. You can’t catch fish if you don’t have a line in the water.
Aside from those crazy carp you see on Youtube, fish don’t just jump in the boat. All lines in the water. Businesses that operate with a “build it and they will come” mentality won’t reach potential.
2. The more lines in the water, the more fish you are likely to catch.
Don’t just do more. Do more of the right stuff, and integrate your approach.
3. The bigger the bait, the bigger the fish.
You can’t land Moby Dick with a worm. If you’re up for catching the big fish, do what’s necessary in your industry to attract them and land them.
4. If you don’t fish where the fish are, you catch zilch.
You need to go to them. Don’t wait for them to come to you. They may never come.
