In 2014, Forrester Consulting conducted research with the goal of uncovering how the world’s largest companies organize, plan, and execute social marketing efforts.
For the 2014 State of Enterprise Social Marketing Report, Forrester Consulting surveyed 160 senior leaders managing or overseeing digital or social marketing – Director, Vice-President or C-Level executive – at companies with revenue of $1 billion or more.
Participants spanned companies across eight industry verticals from the United States and Western Europe. Analysis of the study unearthed key insights and trends from the world’s largest enterprise companies deploying social marketing programs within their organizations…
11 Takeaways: 2014 State of Enterprise Social Marketing Report
