Marketing and sales should be closer disciplines. Too many organizations manage them separately and end up engaging prospects in very different ways. There is a lot of wisdom in using very similar content in integrated marketing programs as in your sales engagement. Each connects with prospects and customers at different phases of the journey.
By listening to prospects and customers through conversations, social, search, formal research – we can get a clear sense of what business problems they wrestle with long before they need our products. That’s what we create content to address…
Content as a Bridge Between B2B Sales and Marketing
