Consider having to compete with only 500 apps in the entire App Store. Sounds like every app marketer’s dream!
When the App Store was launched in 2009, that is what the landscape looked like. Four years later, in October 2013, Apple announced that the number of apps in the App Store crossed a line to a whopping 1 million, generating a record-breaking $10 billion in revenue. Not one to be left behind, Google Play caught up soon enough and crossed the 1 million apps mark within a few months.
As the number of apps in the market skyrocket, the challenges for app marketers continue to grow. While some miraculous overnight successes will pop up every now and then, having an app marketing plan in place now is crucial to the success of every app. Here’s a list of 11 pitfalls to avoid during your app’s pre- and post-launch phases that will help improve your chances of success…
11 Pre and Post Launch Mobile App Marketing Pitfalls to Avoid
