Did you know you are marketing your firm when you are hiring people? So, the way that you treat candidates, start to finish, can impact whether or not they become — or remain — good customers.
Related: 7 Interview Questions To Help You Hire Superstars
Sometimes prospective employees will come to your company because they are satisfied customers, and they think that your company is a good place to work. They may have heard great things about your company. Don’t lose a prospective customer because you treat a prospective employee badly during the hiring process. As a business school professor, I hear examples from my undergrads and MBA students every day about a hiring process gone wrong. These bad experiences get told and retold and create a negative impression about you and your company…
Hiring Is ‘Marketing,’ Too: Treat Applicants Like Your Best Customers
