Did you know that according to Google, the average consumer researches 10.4 sources before making a purchase decision? This includes researching content via the web, social networks such as Facebook, Twitter, Instagram and LinkedIn as well as talking to trusted colleagues, friends and family.
How is your brand doing when it comes to delivering the needed information and customer experience that inspires your audience, customer and online social community members to make the desired action or purchase decision?
Does a visit to your blog, website or Twitter stream provide information that helps your customer become inspired to further connect with you and your brand? Or it is pushing them away to your competition?
76% of marketers believe they know what customers want. However, only 34% have ever asked them.
10 Tips to Refocus Your Social Marketing and Business on the Needs of Your Customer
