One of the most important lessons you’ll ever learn as a marketer is this:
Do more of what’s working, and less of what’s not.
On a very basic level, most of us are already doing this on our sites. We find our most popular posts (or a plugin does), and we highlight them – in our sidebar, on social media and elsewhere.
It’s important to do this because our most popular posts are popular for a reason, and if they’ve struck a chord with our existing audience, it only makes sense to highlight these posts for new visitors who come to our site too…
10 Specific Strategies to Make Your ‘Most Popular Posts’ Work Even Harder For You
