I regularly get asked by my HubSpot customers, “What type of social media posts should I publish? Should they be a product posts? Should they be funny post? Opinion posts? … What types of posts get the best engagement, and how can I leverage this to my advantage?”
These questions usually begin when HubSpot customers start to feel a little bored or unsatisfied with the content they are publishing on social media. And as you can imagine, if the customer is bored with the content, you can be sure that their audience may very well feel the same.
So the answer? All of those post types are great. What’s most important is keeping your social media channels fresh, interesting, engaging by having consistent variety.
Some of the world’s best-known companies use social media variety to keep their social audiences constantly interested. For example, Amazon.com regularly supplements its ‘core product posts’ with competitions, video, multi-media, polls, and promotions, all of which have contributed to their current Facebook Like figure of 22 million+ and almost 100K followers on Twitter.
A current customer of mine that is also using social in a diverse way is Zaggora.com, a women’s sports-wear manufacturer. Their current facebook fan base is well over 500K, and that success is a direct result of their social posts being more than simple product promotion.
Zaggora.com recently ran an engagement campaign across social media that ultimately linked back to their HubSpot landing pages. This campaign was a series of social posts that promoted useful ‘Get in Shape’ guides, diet and nutrition advice, and a Zaggora.com January challenge. The key takeaway from their success? Zaggora did not at any stage push standard product posts, and yet they managed to drive leads and secure brand new customers as a result of fresh, engaging, and intelligent social posting.
10 Social Posts to Keep Your Online Presence Engaging and Fresh
