Folktales, fantasies, fables, falsehoods, fabrications, fictions and fibs – the internet is brimming with many myths and misconceptions on how to worm your way to a meaningful return on investment with your social media marketing campaigns. These fallacies actually manage to travel faster, farther and wider than they do in other industries, simply due to the very medium through which they have evolved – digital communication.
Ask any social marketer or regular blogger out there, and they will tell you these pesky little illusions crop up all the time – and there’s actually a very good reason for this. Nearly all social media marketing lies and myths almost always begin with a grain of truth. Indeed, that’s exactly what makes them so shareable and spreadable – if they were complete and utter nonsense, then no one would ever believe them in the first place.
And so they spread, snowballing in their bogusness, picking up little verifications and qualifications as to why they are marketing gospel along the way. And pretty soon they’ve reached the screens of millions of users worldwide and they become like common knowledge.
