I (and, I imagine, most of us) have a bit of a love/hate relationship with Upworthy. You can’t deny that they’re pretty damn good at what they do. They’ve figured out a formula for reporting on “things that matter” in an accessible manner, and they stick with this prescriptive style (and really, finding what works for you and sticking with it is sound advice).
On the other hand… while Upworthy didn’t quite invent the “clickbait” headline – you know, those enticing headlines that promise great things but so often lead to disappointment – they certainly were a key player in their spread and misuse…
