Seven Ways to Leverage Visual Storytelling in Your Marketing

Our attention span as humans is decreasing each year. It’s now shorter than the ordinary goldfish. Depending on the source our attention span is roughly between 2.5 seconds and 6.5 seconds. For an average goldfish it’s 9 seconds.

We are visual beings. Ninety percent of what’s communicated to our brain is visual. Audio is important, but language is a relatively new phenomenon. Smart marketers know this and connect to the hearts of their customers by using visual storytelling. Here are seven reasons and tips on how to leverage it in your marketing:

1. Faster is Better – According to Ekaterina Walter of Sprinklr, “Our brains process visuals 60,000 times faster than text.”  TIP: Leverage images as they are a shortcut to the brain…

Seven Ways to Leverage Visual Storytelling in Your Marketing

CopyRanger

Rick Duris is CopyRanger.

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