Instagram can be a bit of a mystery for business owners. As a commenter on one of my recent articles wrote, “If you’re not a celebrity, it’s very hard to be famous on Instagram”. While this may be true, I’m betting you’re not looking to get famous; rather, you want to build a solid presence on the platform in order to engage and connect with your target market. This article will walk you through my top 10 tips for using Instagram to do just that. Don’t forget to leave your best tips in the comment section below!
1. Hashtags need to be part of your strategy
Apart from your image, your hashtags are the most important element of your post. While captions help you tell the story behind your image, hashtags allow you to get your image (and caption) seen by those outside your current sphere of followers.
When users search for relevant industry-related hashtags, you want your posts to show up. If not, there’s a good chance your competitors’ posts will…increasing their influence and helping them grow their followers…