Social networks have exploded in recent times, and marketing experts have followed suit, seeking to make the most out of the massive reach and connection potential of these new platforms. And there’s a lot to like about social media marketing. It’s cheaper than most forms of traditional outreach, and it’s relatively easy to get a handle on, if you’re willing to put in the effort and look for the right information. And, fortunately, many insights are freely available online.
The trouble is, there’s too much of it. Even some of the more experienced social media marketers can have a tough time sifting through what’s useful and keeping track of all the shifts and trends in the social landscape…
