In this digital age, there are thousands of businesses marketing their products and services online — all vying for that coveted conversion. So, how do you break ahead of the pack without appearing pushy or one-sided? The key is to meet your customers’ needs with the content you share on social media. When it comes to social media marketing, here are 10 essential do’s and don’ts:
Planning
Don’t assume the things you value are what your customers’ will value. For example, your interests in the technical aspects of your industry will likely not be as important to your customers as the overall value your product or service will bring them.
Do follow your target market. Following potential consumers on social media is a great way to understand them better. Create relevant content by ensuring you speak your customers’ language.
Do use your content to solve challenges your current and prospective customers may be experiencing…
