Is Your Brand Likable? 7 B2B Technology Brands Taking a Creative Approach on Facebook

Between Facebook constantly tweaking features to improve user experience and the saturation of posts from every other brand out there, it’s becoming increasingly difficult for B2B brands to reach their audience by utilizing Facebook marketing tactics. According to the Content Marketing Institute & MarketingProfs’ B2B Content Marketing: 2016 Benchmarks, Budgets and Trends—North America report, 84% of […]

Facebook Looking to Boost Reach with Millennials Through New Gaming Partnership

Though non-gamers may find it a bit odd, eSports is huge, and growing. eSports – essentially competitive video gaming – has become huge, not only as a practice in itself, but as a spectator sport. According to research by newzoo, the global eSports audience reached 226 million in 2015, representing 27% year-on-year growth. But more […]

Facebook Ad Examples That Convert

More than 1.65 billion people visit Facebook on a monthly basis, making it the third most visited website globally—falling behind only Google and YouTube. With an audience that spans the globe, you can be sure that members of your target audience are counted among them. Marketing on Facebook requires a well-executed content strategy, but you […]