Social Media Tips to Supercharge Your Website
Social media is the town square of the digital age. You can find everyone hanging out there. A lot of smart people talk all the time about the role social…
Social media is the town square of the digital age. You can find everyone hanging out there. A lot of smart people talk all the time about the role social…
From the moment Oreo went viral with their well timed Super Bowl blackout tweet, there have been countless articles touting the benefits of ‘real-time marketing’ – and even more brands attempting…
During the past four years, I have managed advertising spends on Google, Facebook, and Twitter for clients both large and small. All told, I estimate that I helped plan and execute…
No matter how good your product is, if you can’t convey its value to potential customers, they’ll never experience what you’ve created. That’s why sales pages are so important. With…
Change is always difficult. Even when you are confronted with an undeniable, hit-you-square-between-the-eyes reason to change, change is still daunting for most of us. Yet having the foresight to see…
Trends in digital technology are expanding the use of marketing methods beyond the strategies previously embraced, now referred to as “traditional marketing.” Although traditional marketing incorporates many forms of advertising and…
If your company is still new to the world of social media-- or revamping its existing social media presence-- there are a number of steps that can be taken to…
Social media dashboards make it easy to monitor and manage a myriad of social channels so your business can easily scale its online marketing efforts. But with as many dashboards…
Does the word editor conjure an image of the bespectacled newspaper guy, red pen in hand, tearing up the draft you worked so hard to create? If so, you’re not…
Pay per click marketing campaigns include not only landing pages, ad copy, offers and designs, but also CPC and bidding strategies. Before you assume PPC ads will bring you a…
In this episode of #ThisOldMarketing, Robert and I praise BuzzFeed’s simple strategy to consistently craft viral content and Louis Vuitton’s decision to launch an exclusive print magazine. We also talk…
It's rare that Google reveals any of its actual ranking factors, so it came as a big surprise when representatives announced they would reward sites using HTTPS encryption with a boost in…