Hunter Boyle knows how to make email marketing pay. Senior business development manager at email marketing powerhouse, AWeber, Hunter’s skilled at showing you exactly what does and doesn’t work. He does so fearlessly and with a sense of humor.
I found myself leaning into Hunter’s session at Conversion Conference San Francisco because he made so much sense. Then I asked him to do an interview to help make you a better email marketer.
First, I asked if the two primary purposes of email marketing—lead nurturing and conversion—are they two different things.
“Conversion is any type of event that makes an agreement between two sides,” he said. He cited many examples: visiting a site, downloading something, submitting information, signing up for a free trial or beta, and of course, making a purchase.
