No tactic strengthens the relationship between a brand and its social media audience more than interacting with them in a consistent manner offline. To bridge the gap between fans on social media and sporting events, many baseball teams have been hosting Social Media Nights since as early as 2012.
These events vary from team to team, but are usually held once a year or as a part of a game day experience for select fans. The goal of Social Media Night? To incentivize attendees and encourage them to share their experiences while at a game on social media. These activations increase brand loyalty and improve a team’s visibility…
Your Guide to Hosting a Successful Social Media Night at the Ballpark
