How we think about customer data is changing.
This was a central theme in yesterday’s Salesforce Data.com Keynote at Dreamforce. Andy MacMillan, SVP & GM for Data.com, explained that for years the prevailing wisdom has been that tying all our systems together gives us a 360-degree view of our customers.
With the shift to managing our data in the cloud, relying on what you already know about your customers only gives you half the picture. You need to rethink how you manage and deliver data to your users, and why. It’s not enough to know everything about a customer or prospect internally; you need to know what’s happening in their world. The same old thinking only gives you the same old results.
Your Customer Data Strategy Needs to Evolve for Sales Success
