You May Be Surprised at the #1 B2B Marketing Responsibility of 2016.
In a recentsurveyconducted byITSMA, business-to-business (B2B) marketers worldwide expect thatunderstanding buyers will be their #1 responsibility in two years (85%).
Managing “marketing technology tools” and “market/competitor analysis” round out the top three marketing duties predicted for 2016, representing 76% and 75% of respondents, respectively…
You May Be Surprised At The Biggest B2B Marketing Responsibility Of 2016
